- About Us

The Team Behind

Our Fit Life So Far..." We created FB.W to expand fitness democracy -- access and inspiration for all -- around the globe.

We launched on iTunes in January 2016

in an exclusive partnership with Andronico’s Community Markets in San Francisco, Berkeley, the South Bay and Marin County. Since then, we’ve run month-long challenges sponsored by leading national healthy brands. From Chobani to 24Hour Fitness, Vega Protein to Organic Girl, we’ve proved that tracking with purpose keeps people invested in their fitness at home, at work, at university, at the gym and at the grocery store.

Today, we lead the way as the only mobile fitness ecosystem that connects fitness to food. By incentivizing and rewarding, FB.W captures hearts and minds of the Grocery Customer (aka EVERYONE), and creates self-sustaining healthy lifetime habits.

FitBank Executive Team

Suzy Monford

Suzy Monford is the CEO of / Founder of FitBank.Works and CEO of Andronico’ Community Markets. Monford has been named a 2016 "Top Woman in Retail Tech" by RIS, a "Top Woman in Grocery" by Progressive Grocer, and one of the industry’s "Top 25 Technological Disruptors" in 2015 by SuperMarket News. Premiered by Andronico’s in 2016, FitBank is the world’s first mobile app that incentivizes and rewards people and employees via bespoke fitness + food FitBank Challenges. Monford is an internationally certified group exercise instructor and health coach.

Kristy Clarke

Kristy Clarke is a Co-Founder FitBank.Works and the Executive Director of Fitness for Food Sport International, a consultancy that provides strategic leadership and marketing to leading consumer fitness concepts and emerging health fitness technology models. Clarke is a Certified Holistic Health Coach and an internationally Certified Personal Trainer in the USA and Australia.

Michael Seringer

Michael Seringer is a Co-Founder of FitBank.Works and Managing Director of GEON Analytics. Mr. Seringer has 15+ years experience leading web, database and mobile development teams. He has developed digital products for Bank of America, You’ An Hospital (Beijing), Cleveland Clinic and Citi among others. He is expert in a variety of business intelligence and data analytics platforms including: R, Tableau, Azure SQL and MS Business Intelligence Tools. .